The Outsiders

Key Takeaways

• 1.Profiles of eight unconventional CEOs and their strategies for creating exceptional shareholder value.
• 2.The unconventional CEOs profiled in The Outsiders include individuals who took unconventional approaches to business.
• 3.The strategies for creating exceptional shareholder value involve focusing on customer problems and solutions, building strong brands, and creating uncontested market space.
• 4.The strategies for creating exceptional shareholder value have implications for businesses, investors, and policymakers.
• 5.The strategies for creating exceptional shareholder value are a complex and evolving concept.