Solution Selling

Key Takeaways

• 1.A methodology for selling complex products and services by focusing on customer problems and solutions.
• 2.Solution selling involves identifying customer problems and developing solutions to address them.
• 3.Solution selling has implications for businesses, investors, and policymakers.
• 4.Solution selling is a complex and evolving concept.
• 5.Solution selling has implications for businesses, investors, and policymakers.